Sweden-based startup Truecaller made its name as a nifty mobile app that helps people filter out unwanted phone calls and messaging, but now it is making a move to become a platform.

At a press event in India, Truecaller’s largest market based on its 150 million users, the company announced a series of partnerships, including a tie-in with Google which will see the U.S. firm’s Duo newly launched video calling feature integrated into the Truecaller app.

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