Amazon selected Enterprise Connect as the launching pad for its entry into the contact center market when Gene Farrell, VP Enterprise Applications and Tom Weiland, VP Worldwide Customer Service of Amazon took the keynote stage Tuesday morning. Unlike many new contact center offerings, I was not pre-briefed on the solution, but have watched the buzz grow over the past couple of weeks. My views here are based on Amazon’s press release, Farrell’s presentation, as well as an interview with the CEO of an early Amazon Connect partner, Joe Salesky of CRMNEXT.

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