First there was Amazon’s (NASDAQ:AMZN) Echo, which I characterized as an attempt to advance home automation through Amazon’s Alexa AI. Then there was Google (GOOG, GOOGL) Home, first unveiled last year at Google IO. Now comes Microsoft’s (NASDAQ:MSFT) Invoke, powered by Cortana and built by Samsung (OTC:SSNLF).

The various tech companies continue to find new ways to market their oh-so-anxious to be helpful AIs. Now that there are three different virtual assistants that soon may be coming to a home near you, I find myself wondering what would happen if you put them together in the same room. Would they, like, talk to each other?

On the hardware side, there isn’t much that the companies can do to create product differentiation. Microsoft tries by enlisting the help of Harmon Kardon, owned by Samsung, to create a miniature speaker with better sound. Harmon Kardon’s involvement may have helped, but this isn’t about sound quality.

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